Text Messaging Expands Marketing Reach of Canadian Charities

This paper describes how the Mobile Giving Foundation Canada (MGFC), supports Canadian charities in their fundraising efforts.

Text Messaging Expands Marketing Reach of Canadian Charities

David Farnes Mobile Giving Foundation Canada

Introduction

Since its launch late in 2009, the Mobile Giving Foundation Canada (MGFC) has helped charities raise close to $1.5 million, an impressive result given that funds are raised from individual $5 and $10 text donations. While the focus of MGFC has been and continues to be on fundraising, new initiatives are being introduced to not only raise more funds, but to also improve donor engagement and raise awareness of the numerous causes Canadian charities support.

In September 2012, MGFC in collaboration with the United...

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