Research Fusion: Merging public health, consumer and healthcare market research to inform health initiatives in developing countries
Colin Baker, Melissa MoodleyIpsos MORI - HealthcareEvan Simpson and Greg ZwislerPATH
Preface
Whilst developing economies continue to grow exponentially, commonplace diseases remain a major cause of childhood mortality despite the presence and availability of low cost, established and highly effective treatments. Diarrhoea continues to take lives (approximately 800,000 children under five per year). Using a case study of a research program in India, Kenya and Zambia we illustrate how a fusion of public health objectives together...