Less Facts, More Fiction: Expanding Research's Mind: Moving away from method, to a much wider definition of strategy as execution
James EbdonOMG LifeElizabeth LonerganNokiaLeanne TomasevicTruth Consulting
Introduction
When data is abundant, expertise in collection, rigor and robustness loses relevance, paving the way for less factual approaches
The Sunday edition of the New York Timeshas more information than a cultivated person in the eighteenth century would consume during a lifetime, in fact, there has been more information produced in the last thirty years than there has during the previous 5,000 years (Bauman, 2007). Where...