Trends Snapshot: How 'phygital' products connect offline and online

This article looks at the emerging trend of connecting physical objects to the internet, known as 'phygital' products.

Trends Snapshot: How 'phygital' products connect offline and online

This Trend Snapshot includes

  • Trend overview: what it is and why it's important

  • Brands ahead of the curve: examples from Heineken, Coca-Cola and Philips, among others

  • What it means for brands: expert practitioner insight

  • What can we expect: where this trend might lead

  • Further reading: where to find more on this subject

Trend overview

Connecting physical products to the internet is a trend many marketers are exploring. These are known as 'phygital' products, and examples vary from bottles of whisky to T-shirts. They are being used...

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