Driving a social hit: how Intel's 'Museum of me' went viral
Low Lai Chow
The plan seemed clear enough for Intel: launch its campaign website and the Facebook app created for it on 1 June 2011.
But when it comes to working on social media, even a simple brief can run into unexpected complications.
The story of Intel's 'Museum of me' campaign - and the lessons from it - were recounted by Intel's Asia-Pacific Regional Manager of Advertising and Digital Programs, Stephanie Gan, at the Social Media World Forum Asia in Singapore.
Presenting a visual experience in...