MasterCard's untraditional take on sponsorship
At times, MasterCard's "Priceless" seems endless.
Since 1997, the brand has expanded and enhanced its program, most recently with a "Priceless Engine" and a delineation of four "Priceless" subsets, in the form of "Cities", "Causes", "Surprises" and "Specials".
As evidence of the series' perpetual freshness, the campaign's evolution is regularly in the content spotlight when marketing thought leaders assemble.
So it seemed fitting and proper when Raja Rajamannar, MasterCard's Chief Marketing and Communications Officer, stood before delegates at the Association of National...