Facebook as an advertising platform

Paw Saxgren

Denmark had recently become one of the countries with the highest Facebook pentration. Danes spend 10% of their total internet consumption on the website.

Facebook as an advertising platform

Paw Saxgren

FACEBOOK – AS AN ADVERTISING PLATFORM

It has not gone unnoticed that in the course of the last year and a half Facebook has become the preferred social platform for Danes. Denmark is now one of the countries with the highest Facebook penetration (Chile has the highest1).

BANNER ADS NO LONGER WORK

Thus Facebook holds considerable advertising potential. However, traditional unsegmented banner advertising has failed to achieve impressive results. Having said this, it would be naive to rule out Facebook as an advertising medium for this reason alone (just as it...

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