The interactive Consumer
Clare LeesThe Henley Centre, United Kingdom
Understanding The consumer - What factors affect Demand For Technology
The most important component of any sales and marketing process is, ultimately, the consumer. Simply examining the supply-side market is not enough to gauge whether or not a new product or service will be taken-up. Supply-side analysis is critical to predict availability of technology as well as rationalising the cost of investment and thus the profitability of the network operators, service providers as well as equipment vendors. However, the full equation of market opportunity is more complex. It requires detailed...