Social media's ROI: The future of social commerce

Although social commerce has been slow to develop, UK consumers devote approximately 10% of their time online to shopping, which could lead to new opportunities for Facebook and others.

Social media's ROI: The future of social commerce

Paul ArmstrongDigital Orange Consulting

Social commerce has become the latest in a long line of abuses by an industry that seems hell-bent on short-term returns, but it should be at the top of your to-do list and not the bottom.

Internet retailing is predicted to take in $279 billion by 2015 (source: Forrester) with 10-15% of all spend by 2018 via social commerce channels, according to IDC. As a nation, the UK spent 3.57 billion hours shopping online in 2012. Without any context it's a large number, but of all the...

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