Change or die: how Kraft Foods is evolving in Asia
Low Lai Chow
Kraft Foods is a company changing fast. In August 2011, the company announced it would split into two separate organisations: one to house its global (and rapidly growing) snacks and confectionery business; in the other it will spin off its less lucrative North American grocery brands. The company, according to Pradeep Pant, President of Kraft Foods Asia Pacific, believes: "If you're not changing, you are dead."
Pant was speaking the week before the company made public its reorganisation. He was delivering a keynote at the Appies 2011...