Brands and social media in China – some best practice

David Tiltman

A conference report from the 2011 AME Festival, focusing on a talk given by representatives of CIC and Tudou.

Brands and social media in China – some best practice

David Tiltman

The Asian Marketing Effectiveness Festival, held in Shanghai, featured a strong China focus. The role of brands in social media was a popular topic, and a number of examples of brands using social media were cited by different speakers.

China's vibrant social media scene was the focus of a talk by Sam Flemming, founder and Chairman of CIC, a word-of-mouth monitoring company. (Flemming is also a recent contributor to Admap .)

Flemming's starting point was to point out that the social side of the internet goes...

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