Coca-Cola: Share a Coke, share your summer
Campaign details
Client: The Coca-Cola CompanyBrand: Coca-ColaAgency: McCann Worldgroup MilanCategory: FMCG Country: Italy
Central & Southern Europe (CSE) is one of the of the most diverse Business Units in The Coca-Cola Company. Increasing the growth rate and keeping the brand love high these past few years has been very challenging due to an unfortunate socio-economic situation and strong competition. The consumer's relationship with the brand needed to change and be brought to a whole new level. Coca-Cola was losing its relevance as the brand...