Participation Branding: How to inspire Asian consumers to act

David Tiltman

Several sessions at Spikes Asia 2012 addressed the idea of participation - how to inspire consumers to act on a brand's behalf.

Participation Branding: How to inspire Asian consumers to act

David TiltmanWarc

A recurring idea in presentations at Spikes Asia 2012 was participation – how to inspire consumers to act on a brand's behalf. Several sessions looked at different theories of how to encourage participation, or looked at examples of successful cases.

Iris: Five principles for Participation Branding

A session from Iris Worldwide looked at 'participation branding'.

Paul Gage, Regional Strategy and Innovations Director, argued that Asia is particularly receptive to brands that have a level of consumer participation built into them. Many Asian cultures place emphasis on different...

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