Opera Mediaworks and comScore: The impact of native mobile video advertising on key brand metrics
Summary
Opera Mediaworks and comScore released a native video ad effectiveness study for auto-playing, in-feed environments from brands, including adidas, Carl's Jr., Disney, History, GM and more, to better understand ad effectiveness of mobile-first video for native environments to help brands drive more impact with their creative.
Opera Mediaworks and comScore analyzed mobile campaigns from Carl's Jr., History, adidas, GM (OnStar), Lenovo, the United States Navy, Machine Zone (Game of War), Disney (Cinderella) and Spike (Framework).
By implementing our creative best practices for native mobile...