Finding and measuring insight in Asia – a report from the ESOMAR Asia Pacific Conference 2015
Manfred MareckResearch Marketing
The Asia market is an amorphous region that displays often contradictory traits and behaviours. Opening ESOMAR's Asia Pacific Conference 2015, the conference committee chair, Yahoo's Francis Che, said that it was the role of the marketing research (MR) industry to guide brand managers and make sense of this 'chaos'.
Chris Riquier (TNS) and Mathew Smith (Cisco) opened proceedings by talking about the The Internet of Everything. Today there are more connected devices (25bn) than people (7bn) on our...