Journal of Advertising Research
ARF Re:think 2007 Consumer engagement



Roderick White, Joe Mandese and Peggy Neu report direct from Re:think 2007, the ARF Annual Convention + Expo, New York, April 16-18, 2007

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Key issues forum: attitudes to ads, emotion and Coca-Cola
Peggy Neu
Wednesday, April 18 2007, 17:10 EST


All is not lost!  People don’t really hate advertising, they don’t have to be paying attention to get our message and big brand ideas and great creative still work. 

 

The Key Issues Forum moderated by David Hudson (Campbell-Ewald) on the last day of the ARF Conference made us feel good about this beleaguered business – even the much maligned 30-second spot.

 

 





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Re:think 2007 reporters:


Roderick White

Editor of Admap magazine





Joe Mandese

Editor-in-Chief, MediaPost





Peggy Neu

WARC Americas







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