A strong central brand, consistent experience and customer-centric marketing.
The Admap Prize 2014 winners address the question "how brands are built in the digital age".
Mobile has become central to the path to purchase and so must be integrated into all marketing.
B2B brands should keep in mind that they are selling to people, and so humanise and tell their brand story.
As we begin to understand the role of the implicit mind in reacting to communications, the role of visual identity has become increasingly important.
Econometrics can be a valuable tool for predicting the effect that marketing spend will have on sales, and so is critical in demonstrating effectiveness.
Multiscreen TV challenge
Respond to the rise in multiscreening with ads that catch viewers' attention through targeting, sound triggers and social