Admap issues - 2015

may 2015 contextJune 2015
Big Data and creativity
Does Big Data inspire or hinder creative thinking? Key to the successful employment of data is to not get overwhelmed – 'less is more'.

may 2015 contextMay 2015
Context is King
Getting advertising context right – in terms of time, environment, social setting and competing ads – requires understanding of human behaviour.

April 2015 sensory marketingApril 2015
Marketing to the senses
New opportunities in targeting the non-visual senses in multisensory combinations to maximum effect and influence.

March 2015 event marketingMarch 2015
Big event marketing
Advertising around big events triggers availability and salience, which impact on both memory and perceived relevance.

February 2015 marketing attributionFebruary 2015
Marketing attribution
Though the media mix has become more complex, understanding how marketing activities lead to sales has never been easier.

January 2015 Brand loyalty uncoveredJanuary 2015
Brand loyalty
As conventional wisdom around brand loyalty is challenged, brands should focus on providing good customer experiences.