Admap issues - 2015

March 2015 event marketingMarch 2015
Big event marketing
Advertising around big events triggers availability and salience, which impact on both memory and perceived relevance.

February 2015 marketing attributionFebruary 2015
Marketing attribution
Though the media mix has become more complex, understanding how marketing activities lead to sales has never been easier.

January 2015 Brand loyalty uncoveredJanuary 2015
Brand loyalty
As conventional wisdom around brand loyalty is challenged, brands should focus on providing good customer experiences.