About Warc

Welcome to Warc - the global provider of ideas and evidence for marketing people.

Warc combines new thinking and trend analysis with best practice, in-depth research and over 6,000 award-winning case studies - all in one place - enabling you to make the most informed decisions about your marketing strategy.

Warc is relied upon as an independent and authoritative source by marketing people worldwide. No other service provides as many detailed solutions to real marketing challenges.

Established in 1985, Warc combines its own content with that of respected industry partners worldwide to ensure our service is comprehensive and relevant to today’s marketer.

Alongside the Warc service we have two other areas of activity:

• Magazines and Journals: we publish five highly respected magazines and journals: Admap, Market Leader, International Journal of Advertising, Journal of Advertising Research and International Journal of Market Research.

• Events: we organise practical conferences on key industry issues such as measuring advertising performance.

Company History

Warc has been providing ideas and evidence to the marketing community for 25 years.

Originally known as NTC Publications, the company began as a publisher of marketing trends and forecasts. An early partner was the Advertising Association, and we continue to publish the official UK advertising expenditure statistics on its behalf. We have since expanded to produce international forecasts for all major economies.

In 1998 warc.com was launched, and the site grew rapidly to become the most comprehensive marketing information service in the world. As well as hosting the largest collection of advertising information on the web, warc.com now provides ideas, insight and research on all aspects of marketing, media and communications to clients in over 100 countries.

Soon after launching warc.com, we opened offices in North America and Australia. New partnerships in these countries and around the world followed. Today, material on our site is drawn from over 50 global sources, including the ARF, Effie Worldwide and the Advertising Federation of Australia.

Previously known as the World Advertising Research Center, we rebranded as Warc in September 2009.

The service is continually expanding and developing, with warc.com relaunched in January 2011.

Warc is headquartered in London and remains privately owned.