Virgin Mobile: Making mobile better
Chris Caley & Alicia Philipp
Campaign details
Brand owner: Virgin Mobile AustraliaLead agency: Starcom MediaVest, Havas Worldwide Australia & One Green BeanBrand: Virgin MobileCountry: AustraliaIndustry: Mobile providersChannels used: Cinema, Content marketing, Earned media, buzz, Internet - display, Internet - microsites, Internet - search, Mobile and apps, Online video, Outdoor, out-of-home, Public relations, Social media, Television, Word of mouth, advocacy Media budget: 1 - 3 million
Executive summary
This case study describes how Virgin Mobile Australia utilized the mania of posting food porn...