The Nike SB App
Campaign details
Advertiser: NikeAgency: R/GA New YorkCategory: In-App or Gaming Advertising , Video / Rich Media Region: North America
Strategy
We needed to create a tool that's fun, useful, and authentic enough to earn the respect of skateboarders'"a notoriously hard-to-reach culture. We set out to create never-before-seen digital skate experiences, collaborating with pro riders, and changing the way skaters participate in the world's largest action sport. We helped skaters progress in their sport, connect with their peers and pro riders, and earn respect for one another with features like...