Priority Mail Shipping: USPS Delivers with The Amazing Spider-Man 2
Janelle Hanley and Michael Knopf
Campaign details
Brand owner: United States Postal Service (USPS)Lead agency: UMContributing agency: McCann Worldgroup and Weber ShandwickBudget: Over 20 millionCountry: United StatesIndustry: Postal, courier servicesMedia:Cinema, Direct marketing, Earned media, buzz, Email marketing, Events and experiential, Internet - display, Internet - microsites, Internet - search, Magazines - consumer, Mobile and apps, Online video, Other and ambient media, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store, Print - general, unspecified, Product placement, Public relations, Social...