Porsche 911: Birthday song
Marie-Julie Lorenzo
Campaign details
Lead agency: Fred & Farid ShanghaiBrand: PorscheCountry: ChinaIndustry Automotive industry, marketChannels used: Internet - microsites , Online videoMedia budget: Up to 500k
Executive summary
This case study describes how, in 2013, the Porsche 911 was celebrating its 50th anniversary, and this memorable occasion offered Porsche the chance to begin a series of new brand-image campaigns in China.
The iconic car model had made its debut at the IAA Frankfurt Auto Show in 1963, where it began its journey to inspire the...