Popeyes Louisiana Kitchen: Red stick staredown - a game of chicken

This case study explains how quick service restaurant Popeyes Louisiana Kitchen used a mobile app with a game to increase awareness in the US.

Popeyes Louisiana Kitchen: Red stick staredown - a game of chicken

Campaign details

Brand: Popeyes Louisiana KitchenAgency: MithunCategory: Marketing within a Mobile Gaming Environment and Product/Services LaunchRegion: NA

Objective

The Quick Serve Restaurant category is filled with many places that offer chicken on their menus. To our target market, all this chicken is starting to look the same. We needed to make people aware that Popeyes Red Stick Chicken is a delicious option in a bland sea of domesticated fowl. Our objective was to bring meaning to the Red Stick Chicken and drive...

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