Oros: Beat the heat
Anu Sachdev
Campaign details
Brand owner: Multiplex International LLCBrand: OrosCountry: United Arab EmiratesIndustry Luxury and super-premium brandsChannels used: Direct marketing, Magazines - business, trade, Magazines - consumer, Outdoor, out-of-home, Packaging and design, Product placement, Public relationsMedia budget: $1 - $3 million
Executive summary
This case study describes how Sterling Perfumes created and marketed Oros, a new premium perfume, to help them compete in UAE's luxury perfume market. We already had a range of mass-market perfumes but, looking at the growing category numbers for premium perfumes,...