McDonalds: 290 calorie Egg McMuffin

This case study demonstrates how McDonald's, the quick service restaurant chain, helped consumers see a new side of its Egg McMuffin product and grow sales in Canada.

McDonalds: 290 calorie Egg McMuffin

Cossette Communication

Situation analysis

Overall assessment

It was 1971 when the first Egg McMuffin® was introduced as part of McDonald's new breakfast menu. At that time, it was seen as an innovative way to eat breakfast, and it was one of the first breakfast sandwiches made available with the main benefit being that it was a complete morning meal made to be eaten the same way as many other McDonald's menu items with one hand.

From there, the McDonald's Egg McMuffin became a staple of the chain's breakfast menu and helped to completely...

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