Konami: Enter the game
Agency: Havas MadridAdvertiser: KonamiBrand: KonamiCountry: Spain
Objectives
Every year in the video game world, Konami's Pro Evolution Soccer (PES) and EA Sports' FIFA (the two legendary football video game sagas) compete in a saturated market where the ultimate goal is to steal users away from their direct competitor.
Whereas video games provide a great opportunity of interacting with their audiences, communication has always been based in the more traditional channels, using football celebrities in the case of PES and FIFA, and relegating users to a passive role.
For the...