Esurance: #Esurancesave30
Leo Burnett Chicago
Summary
The world of insurance is a rough place—one of the top advertised categories in the country1 with centuries-old competition and seemingly endless creativity.
In 1994, GEICO (founded 1936) disrupted the way people thought about and bought auto insurance by focusing on price and convenience with its message of "a 15 minute call could save you 15 percent or more on car insurance."
In the almost 20 years since, not much has changed. Today, the tagline of "15 minutes could save you 15% or more on car insurance" is the cornerstone of a...