Dunkin' Donuts: #DunkinReplay
Campaign details
Advertiser: Dunkin' DonutsAgency: Hill HollidayCategory: Cross Media Integration Region: North America
Strategy
The overall challenge was mainly a highly competitive marketplace with two forces at work. First, more brands were entering breakfast and coffee, a rare and lucrative opportunity for growth in the QSR category; fighting for share through increased advertising spend, new product offerings and aggressive pricing wars. Primary competitors like McDonald's and Starbucks were increasingly focusing on competing against Dunkin' Donuts in our primary daypart, while secondary competitors like Burger King, Wendy's, and convenience store brands...