Doritos Mariachi: How a snack brand made money in the music business
Agency: Abbott Mead Vickers BBDO LondonAdvertiser: PepsiCoBrand: DoritosCountry: United Kingdom
Objectives
Market Context
Since its launch in 1994, Doritos has grown to become the 3rd biggest snack brand in the UK1 by targeting a youthful, 18-24 year old audience.
Doritos had become the snack of choice for young people, by appealing to them through award winning, breakthrough campaigns such as 'Late Night' (the world's 1st360° music video featuring rap artist Professor Green),...