Casper: How a sleep startup became a cultural phenomenon
Campaign details
Agency: Moxie Communications GroupBrand: CasperAdvertiser: Casper
Retail giants that make up the $14 billion mattress industry spend millions of dollars each year on unnecessary sales gimmicks and seedy practices, forging a shopping experience that is confusing, frustrating, and exhausting. The result? A mattress market that is flooded with endless choices at high costs, displayed in stuffy, poorly lit showrooms and pitched by commission-based salespeople.
Casper decided to take the mattress corporations head on and create a brand that offers consumers a premium sleep at...