British Gas: The Vue ticket offer for customers
OgilvyOne London
How did the campaign make a difference?
Gas and electricity prices have gone up in the past three years by 37%. For cash-strapped households the British Gas bill is loaded with negative sentiment. For the rest, British Gas is largely an invisible brand.
By promoting a Vue ticket offer we were able to bring British Gas front of mind and position them as a business that cares for its customers, despite hostile public perception that British Gas always put itself first.
By reframing a simple offer as an emotional experience,...