Brand building in a digital age
Martin WeigelWieden+Kennedy
If we marketers considered ourselves in the business of creating connections – in the mind, between people, companies and brands, and between people and other people – then we'd find ourselves better adapted to the new environments and possibilities of our age.
This article is from the 50th anniversary issue of Admap, which looks ahead to the future of brand communications.All Admap articles are available exclusively on Warc.
"It is very difficult to study history in-the-making, but what is occurring right now is the most powerful influence on...