Attitudes toward Advertising in Islam

Safran S. Al-Makaty, G. Norman Van Tubergen, S. Scott Whitlow and Douglas A. Boyd

This study uses Q-Methodology to learn about the perceptions of advertising seen on the two national television channels in Saudi Arabia.

Attitudes toward Advertising in Islam

Safran S Al-Makaty, G Norman Van Tubergen, S Scott Whitlow and Douglas A Boyd

The Koran, Islam's holy book, does not prohibit advertising per se. In North Africa, the Levant (the countries bordering on the eastern Mediterranean Sea), and the Gulf states, one sees posters, billboards, print media displays and messages on the electronic media that in a variety of ways promote the Islamic faith. In post-revolutionary Iran and other conservative Middle East states, specific aspects of the faith are promoted by a variety of print and electronic means....

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