Antarctica: Chill-o-meter
Isabela Albero
Campaign details
Brand owner: AmBevLead agency: ALMAP BBDOBrand: AntarticaCountry: BrazilIndustry Beers, lagers, stouts, ciderChannels used: Mobile and apps, Packaging and designMedia budget: $500k - $1 million
Executive summary
This case study describes how Antarctica, a Brazilian beer brand, created a chill-o-meter to alert consumers to when their beer was the perfect temperature. In tropical countries like Brazil, warm beer is unacceptable (the perfect beer is known as boa) so how could we guarantee Antarctica would always be boa– always...