A gamification effect in longitudinal web surveys among children and adolescents
Aigul Mavletova
National Research University Higher School of Economics
Introduction
A number of researchers argue that gamified surveys increase data quality in web surveys (see Adamou 2010, 2013b; Puleston 2011, 2013). The main elements of a gamified survey include: (1) stating clear rules and goals for the participants; (2) involving participants with a relevant and entertaining narrative; (3) maintaining motivation by providing interesting and achievable tasks or quests; and (4) giving feedback on the progress and rewards for accomplishing tasks and answering questions (McGonigal 2011; Adamou 2013a; Puleston 2013). Adamou (2013a) suggests that...