WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database. Find all WARC from Home content here

This week we feature another talk from our Cannes Lions programming in 2019 – our annual Future of Strategy debate, looking at what it means to be a strategist at a time when clients focus on ‘experience’.

The background: half of strategists in our 2019 Future of Strategy survey said they are doing more customer experience work for clients than a year ago. And a surprising 63% of survey respondents said they did not expect their next job to be in an agency, as consultancies become bigger players.

Watch out for a whirlwind presentation from McCann Worldgroup’s Harjot Singh, plus some great advice from Deirdre McGlashan of MediaCom and Dom Boyd (now at Kantar Insight). Here’s an excerpt:

If you’re a WARC subscriber, you can access the webinar here, and browse our full webinar archive.

For non-subscribers we’re making this webinar free-to-air as part of WARC from Home.

Enjoy the talk!