Evolution of Marketing
WARC’s Evolution of Marketing programme is the leading source of insight into the changing face of marketing: tracking, analysing and evaluating emerging technologies, media, social influences and other drivers of change relevant to marketers.
About The Evolution of Marketing
The Evolution of Marketing programme is focused on providing marketers with insight into emerging trends and significant shifts in industry. It aims to answer two main questions:
- What will be the most effective marketing strategies in coming years?
- What can marketers do today, to best position themselves for this future?
WARC's Marketer's Toolkit is the centerpiece of this program, identifying critical emerging trends. Additional reports and deliverables build on it, allowing us to provide additional forward-looking insight and analysis on key marketing issues throughout the year.
The Marketer's Toolkit 2024
The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices:
- Preparing for the age of polarization
- Unlocking the potential of Gen AI
- Masculinity in crisis
- Sportswashing changes the game
- Sustainability is coming home
As part of Marketer's Toolkit, this series of CMO interviews explores how marketing leaders are navigating some of the key trends defining 2024.
WARC Advisory briefing
Book a personal, paid for briefing session for our advisors to take your team through the emerging trends and their implications for your business. Register your interest to get a tailored quote.
Register for the Marketer’s Toolkit 2024 webinar hosted by WARC's experts. Our hosts will take a closer look at the five global trends highlighted in this year's report, analyse the threats, opportunities and best strategies to help you navigate 2024.
The Future of Media 2024
Highlights trends in media planning, advertising investments and the media ecosystem.
The GEISTE Report 2024
GEISTE covers six drivers of change for marketing: Government, Economy, Industry, Society, Technology and Environment.
The future of programmatic
Highlights key trends across three areas: the search for solutions in the post cookie era, digital wastage in the programmatic supply chain, and the emergence of new addressable channels.
The 2023 Consumer Trends Report
Explores the most important trends influencing global consumers, and evaluates the impact on their buying behaviour.
The Future of Measurement
Highlights key trends across three different areas: marketing mix modelling (MMM); cross-media planning and measurement; and retail media measurement.
Industry Snapshot: Trends in consumer packaged goods
Identifies four trends that will shape marketing strategies of the CPG sector in the coming year.
Industry Snapshot: Trends in retail
Identifies five trends that will shape marketing strategies of the retail sector in the coming year.
Industry Snapshot: Trends in financial services
Identifies five trends that will shape marketing strategies of the financial services industry in the coming year.
2023 Marketer’s Toolkit webinar
The future of digital commerce
The Future of Media