Which new behaviors will stick after the COVID-19 crisis ends?

Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place.

Why it matters

Disruptions on the scale of COVID-19 typically lead to people – and businesses – adopting a wide variety of new behaviors. Understanding which of these habits is likely to have staying power can help marketers flourish in the present and be prepared for the recovery.


  • A concern with everyday health and hygiene could be enduring, as consumers will want to be prepared for any similar outbreaks in the future.
  • Physical retail remains important for buying grocery items and over-the-counter pharmaceuticals, but many shoppers are beginning to look online for these items.
  • As consumers buy more goods...

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