Why it matters
Disruptions on the scale of COVID-19 typically lead to people – and businesses – adopting a wide variety of new behaviors. Understanding which of these habits is likely to have staying power can help marketers flourish in the present and be prepared for the recovery.
- A concern with everyday health and hygiene could be enduring, as consumers will want to be prepared for any similar outbreaks in the future.
- Physical retail remains important for buying grocery items and over-the-counter pharmaceuticals, but many shoppers are beginning to look online for these items.
- As consumers buy more goods...