Taking Brand Tracking to the Next Level: how experiences can predict behaviour
Introduction
The problem with traditional brand tracking is that Consideration doesn't move, or is slow to move....
Taking brand tracking to the next level: How experiences can predict behaviour
This case study describes how MORE TH>N, a UK insurance provider, partnered with MESH to understand how brand consideration changes, explaining the underlying factors that inform it, and how to plan marketing activity to optimise each stage of the path to purchase.
