Why ‘Gamer Moms’ are an untapped audience for advertisers

An Activision Blizzard Media report into mothers’ online gaming behaviour, and how this audience can be reached by brands.

The online gaming industry has long strived to challenge the “myth” of gamers as spotty teenage boys, sat in their bedrooms with bottles of Mountain Dew and share-size bags of Doritos. Speaking last year, executives at Activision Blizzard Media emphasised...

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