How brands can use colour to impact subconscious decision-making

This article examines the impact of colour on our subconscious brains, and the challenges faced by brands in using colour to communicate the right information to consumers across categories, cultural context and brand meaning.


This article is part of a series of articles on neuroscience applied to marketing. Read more.

Colour has an impact on our subconscious brains in crucial ways that we are now beginning to understand. The challenge for brands is to use colour...

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