Marketing in the COVID-19 crisis
This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.
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Why it matters
Southeast Asia may be considered a single sub-region within Asia by many brands but market conditions and consumer sentiments can vary widely. To find opportunities in a diverse region that can be described as unevenly impacted by the ongoing outbreak, the first step is to look at what the available data reveals and adjust accordingly.
Takeaways
- Shift your advertising dollars to tailored campaigns...