It is possible that the Chinese people have never displayed such homogeneity of behaviour in recent history – over a billion people staying put at home, almost universal use of face masks, diligent washing of hands and whatever else deemed fit to avoid...
Applying behavioural science to the coronavirus outbreak: Four key implications for brands
The novel coronavirus outbreak is causing one of the most widespread behaviour shifts in recent times – Illuminera Institute’s Ashok Sethi highlights what marketers can draw from behavioural science theories and how it can be applied to marketing strategies as new behaviours unlock new triggers.
