The future of programmatic

This report highlights key trends across three different areas of programmatic advertising: the search for solutions in the post cookie era, digital wastage in the programmatic supply chain, and the emergence of new addressable channels.
  • Programmatic advertising is digital advertising that is bought, sold and placed using automated technologies and algorithms.
  • While programmatic advertising may have failed to live up to its early promise, change is afoot and a new wave of growth and development beckons.
  • The final chapter provides some practical guidance to advertisers that are interested in evolving their programmatic and ad tech capabilities....

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