Let’s cut to the chase. The first “fifteen days to slow the spread” have ended, and we are now in phase two. We are still in uncharted territory. The impact of COVID-19 on our families, ourcommunities, our businesses, and our government is unprecedented. Our jobs have changed, significantly.
- Customers, viewers and users have been hit by steep economic declines
- Many people in our communities are facing sudden unemployment
- Recession is inevitable
- No one knows when our lives will return to normal, or what that “normal” will look like
Bottom line: the marketing and media environment is now dramatically different than...