Why it matters
With travel hit hard by post-COVID-19, brands need to prepare themselves now for a different future.
Takeaways
- Winners will be those willing and able to take a strategic view of how to win over the long term.
- Think beyond tactical promotion by addressing the 4Ps to build longer term strategies.
- At the same time, ensure the brand is sufficiently agile to adapt and respond to further unforeseen developments along the way.
Travel has been one of the industries fastest and worst hit by the COVID-19 pandemic. It is also among the categories facing huge challenges as...