Looking past the screen: The influence of culture and representation in streaming media

Creative Culture

To connect with audiences across different cultures and regions, Creative Culture says streaming platforms can tap culture and capitalise on it to better understand local market needs and create long-term growth.

Streaming platforms have reached almost every corner of the planet, with global investment in streaming content having more than doubled since 2017 and is estimated to reach over US$60 billion by 2024.

As this industry grows at a rapid pace, consumer numbers have reached impressive levels across the globe. With such a diverse and varied consumer base, the importance of representation and DEI in this industry is necessary now more than ever. 

Global streaming media has to navigate a tricky path to remain globally appealing whilst connecting with large audiences across different cultures and regions. This can be achieved by...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands