Online press ad spend edges close to $10bn mark in 2024

Celeste Huang

An overview of print and online press advertising in 2024.

Global print ad spend will slip to $24.3bn in 2024, according to WARC Media, while online newsbrand spend will reach $9.7bn. 

The year-on-year change for print ad spend has stayed in the negatives for a decade when it tanked to -23% in the pandemic year. It’s forecast that print ad spend will decrease by 3.7% year-on-year in 2024, at a milder rate than in previous years. 

Buoyed by sports events and elections, online press ad spend is expected to experience further growth at 3.9%, up from 0.5% last year. 

An outlier for the global newsbrands’ trajectory...

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