Read a transcript of this episode
00:58 – Defining creativity's impact on marketing 02:25 – Creativity's role in pharma 03:16 – Dull ads cost marketers more money 05:22 – Getting creative submissions through non-marketing review teams 06:49 – Tapping into emotions other than joy and happiness to get an audience to react 09:07 – Functional and rational messaging are less likely to get people to move and take action10:33 – Getting the idea of emotional ads and...
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Bray Leino
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