Why it matters
As COVID-19 hit, and commercial productions shut up shop, influencers took on a whole new importance for brands to connect with consumers on social media.
Takeaways
- Smart brands will increasingly choose to partner with more authoritative and trusted influencers who can offer insight and guidance to followers.
- Consumers are turning to content that is more relevant to their situation or feels more authentic, helping them from a self-development perspective.
- Displaying a less filtered persona and a focus on adding value to people’s lives will continue to grow as the pandemic shifts priorities and attitudes.
Influencer...